The Kanye West brand continues to defy expectations as the recent Yeezy sale, following a Super Bowl ad, brought in a staggering $19 million in just one day. The sale's success underlines the unwavering popularity of the Yeezy brand and West's ability to leverage his influence for impressive financial gain.

Despite severing ties with Adidas, the first release of leftover Yeezy sneakers netted Adidas a whopping $437 million. The continued demand for the Yeezy brand is a testament to West's unique design aesthetic and his fans' loyalty.

The sale followed a Super Bowl commercial that reportedly cost West $7 million for the ad spot. However, in a classic Kanye move, he spent nothing on production, filming the commercial himself with his phone. The return on investment was immediate and substantial, with the Yeezy sale netting $19 million in the wake of the ad's airing.

In addition to the high-profile sale, West surprised fans by slashing prices on "Vultures 1" and selling Yeezy Pods for a mere $20 on his website. Despite this drastic price drop, the Yeezy brand's allure remains undiminished, proving once again that West's marketing strategies are as unpredictable as they are successful.

Overall, the Yeezy brand continues to be a significant revenue driver for West. As he navigates his post-Adidas journey, there's no doubt that fans and industry observers alike will be watching closely to see what he does next.