The Global Alliance for Responsible Media (GARM) has announced it will discontinue its activities following an antitrust lawsuit filed by Elon Musk's X against the organization. The decision comes after X accused GARM of coordinating with brands to boycott advertising on the platform, claiming that the actions were illegal and harmful to X's business.

The lawsuit, filed earlier this week, alleged that GARM members collectively withheld billions of dollars in advertising revenue from X, causing significant financial losses for the company. In response, GARM, a not-for-profit organization with limited resources, decided to shut down its operations rather than engage in a costly legal battle.

The move has been hailed as a "big win for the First Amendment" by the House Judiciary GOP, who have been vocal critics of GARM's actions. The decision to discontinue GARM's activities is seen as a victory for free speech and a setback for those who sought to control the flow of advertising dollars on social media platforms.

X, formerly known as Twitter, has been embroiled in a number of controversies since Elon Musk took over the company. The platform has faced criticism for its handling of hate speech and misinformation, leading to calls for greater transparency and accountability. However, the company has also been praised for its efforts to promote free speech and open dialogue.

The shutdown of GARM is likely to have far-reaching implications for the advertising industry, as the organization played a key role in setting standards for brand safety and responsible media practices. It remains to be seen how the industry will respond to this development and whether new initiatives will emerge to fill the void left by GARM's departure.

In the meantime, X and its supporters are celebrating the victory, seeing it as a triumph for free speech and a blow to those who seek to censor or control the flow of information on social media platforms.